Advertising to Children
I just read something in my economics textbook similar to the ideas expressed in my “Marketing to the Womb” post from several months ago:
… Some promotional tactics are subtle. For example, grocery stores place sugary breakfast cereals on lower shelves so that they are at children’s eye level. According to a survey of 27 supermarkets nationwide by the Center for Science in the Public Interest, the average position of 10 child-appealing brands (44% sugar) was on the next-to-bottom shelf, while the average position of the 10 adult brands (10% sugar) was on the next-to-top shelf.
(Jeffrey Perloff, Microeconomics with Calculus, p. 432)
Clever. Dirty, but clever.
